Localization

In the field of marketing, advertising mistakes in foreign countries are mostly associated with bad localization – which in turn might lead to offended consumers, low sales or a complete failure to consolidate into a market segment effectively. As...

We are all impacted by marketing actions on a daily basis. Whether it is that giant fast-food enterprise, the shampoo sales leader, or the local butcher shop – it is impossible to get away from it. Yet, marketing is not just that. As consumers, w...